Both, and...
Since, change management takes a village, it's only fitting that our tool has different modules and functionality that cater to different needs. Some for change managers, some for change leaders, and some for executives/decision makers.
Change managers will be interacting with the tool the most; inputting data, creating change activities, assessing stakeholders, and the like.
However, before that happens, change leaders and admins will configure the platform with our help; from methodology to nomenclature, to custom forms, and user permissions.
And of course, decision makers have view-only access so they can see how all the data and insight is aggregated, getting a full lay of the change land.
So, who is it FOR? All of the above. (You can click each of those links in this writeup to see how ChangeAnalytics benefits each user.)